Fashion Retail Analytics and Reporting Software
Apparel²¹ Insight brings reporting and analytics together to give fashion retailers and wholesalers a clearer view of what is happening across their business.
Use intuitive dashboards and tailored reports to monitor key business drivers, review performance and understand the factors behind changes in sales, stock and margin.
With information brought together across retail and wholesale operations, teams can spend less time gathering reports and more time interpreting the data that supports day-to-day and strategic decisions.
Turn Business Data Into Clearer Decisions
Insight provides a central analytics environment for reviewing the information that matters across your fashion business.
Live Sales and Stock Reporting
Monitor sales and stock performance across your stores and warehouses. Explore sales patterns, inventory positions and product performance using current business data rather than waiting for manually compiled reports.
Drill Into the Details
See what's contributing to your results by moving from broader performance trends into individual categories, products, SKUs and store locations.
Whether you're investigating a sales decline or comparing product performance between locations, you can explore the information behind the numbers.
Ask Questions in Plain English
Every dashboard includes an AI assistant that lets you explore your data through natural-language questions.
Want to know your top 20 styles by margin last quarter? Ask the question and use the results to investigate performance without manually building a new report.
Analyse Data Across Sources
Apparel²¹ Intelligence supports analysis across multiple data sources, helping businesses investigate how different areas of performance relate to one another.
This can bring additional context to business reporting, with the available analysis depending on the data connected to your reporting environment.
Dashboards and Reports Built Around Retail Performance
Apparel²¹ Insight provides KPI dashboards updated in near real time, helping teams review retail and wholesale operations through a more consistent reporting environment.
Insight modules are structured around operational areas and key business drivers, helping users explore not only what has changed, but also where and why performance may be shifting.
This makes it easier to investigate business issues without relying on disconnected spreadsheets or manually assembled reporting.
Apparel²¹ Intelligence provides 106 ready-made widgets across 11 reporting categories, giving teams a starting point for exploring the information they use every day.
The dashboard library covers key areas of business performance, including:
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Sales performance: Monitor trading results and investigate sales trends.
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Inventory and stock: Review stock positions, product performance and inventory movement.
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Profitability: Examine margin performance and identify areas that warrant attention.
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Customer loyalty and behaviour: Explore customer activity and purchasing patterns.
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Discounts and promotions: Review promotional activity and its effect on performance.
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Staff and store performance: Compare results across locations and sales teams.
Additional reporting categories cover payments, returns and refunds, fraud detection, and colour analysis.
With ready-made widgets and interactive dashboards, teams can begin with relevant business information and investigate further as questions arise.
Monitor the Metrics That Matter to Your Fashion Business
Insight can support analysis across areas including:
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gross margin;
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in-store traffic and its relationship with sales;
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sales performance against budget;
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salesperson performance and KPIs;
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personalised KPIs and targets;
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stock on hand compared with sales;
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basket size; and
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discounting and its impact on gross profit.
Understand Sales and Margin Performance
Fashion businesses need to understand more than top-line sales.
Insight helps teams investigate the factors influencing sales and gross margin, including discounting, store activity and performance against budget.
By bringing these measures into a shared reporting environment, users can look beyond isolated results and better understand the operational context behind them.
Fashion businesses need to understand more than top-line sales.
Insight helps teams investigate the factors influencing sales and gross margin, including discounting, store activity and performance against budget.
By bringing these measures into a shared reporting environment, users can look beyond isolated results and better understand the operational context behind them.
Frequently Asked Questions
What is Apparel²¹ Intelligence?
Apparel²¹ Intelligence is a web-based business intelligence and reporting solution that combines live Apparel²¹ data, interactive retail dashboards and an AI assistant. It helps fashion businesses monitor performance and investigate operational information through a single reporting environment.
How is Apparel²¹ Intelligence different from AP²¹ Insight?
Apparel²¹ Intelligence is the next generation of Apparel²¹ reporting and is intended to replace AP²¹ Insight. It introduces a new dashboard experience, ready-made reporting widgets and AI-assisted questions that help users explore their business data more easily.
Do I need to build reports to use Apparel²¹ Intelligence?
Not necessarily. Apparel²¹ Intelligence includes ready-made dashboards and widgets for common retail reporting needs. Users can also ask supported questions in plain English through the AI assistant to explore information without manually creating every report.
What information can Apparel²¹ Intelligence report on?
Current capabilities include retail trading and stock reporting, with dashboard widgets covering areas such as sales, inventory, profitability, customer behaviour, promotions and store performance. The information available depends on the data in your reporting environment.
Will more dashboards and features be added?
Yes. Apparel²¹ Intelligence is continually evolving, with new dashboards and capabilities added over time. Your Account Manager can tell you what’s currently available and what’s coming next.
How can I get started with Apparel²¹ Intelligence?
New prospects can request a demonstration to explore the platform. Existing Apparel²¹ customers can contact their Account Manager to discuss access, version requirements and the steps involved in adopting Apparel²¹ Intelligence.