
Apparel²¹ Intelligence: AI-Powered Reporting
See what's happening across your business. Ask what it means.
Apparel²¹ Intelligence brings live Apparel²¹ data, interactive dashboards and AI-assisted analysis into one web-based reporting environment.
Monitor sales and stock performance, explore the details behind the numbers and ask questions in plain English, without having to build every report from scratch.
Explore What Apparel²¹ Intelligence Can Do
Live Sales and Stock Reporting
Monitor sales and stock performance across your stores and warehouses. Explore sales patterns, inventory positions and product performance using current business data rather than waiting for manually compiled reports.
Drill Into the Details
See what's contributing to your results by moving from broader performance trends into individual categories, products, SKUs and store locations.
Whether you're investigating a sales decline or comparing product performance between locations, you can explore the information behind the numbers.
Ask Questions in Plain English
Every dashboard includes an AI assistant that lets you explore your data through natural-language questions.
Want to know your top 20 styles by margin last quarter? Ask the question and use the results to investigate performance without manually building a new report.
Analyse Data Across Sources
Apparel²¹ Intelligence supports analysis across multiple data sources, helping businesses investigate how different areas of performance relate to one another.
This can bring additional context to business reporting, with the available analysis depending on the data connected to your reporting environment.
Dashboards Built Around Business Performance
Apparel²¹ Intelligence provides 106 ready-made widgets across 11 reporting categories, giving teams a starting point for exploring the information they use every day.
The dashboard library covers key areas of business performance, including:
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Sales performance: Monitor trading results and investigate sales trends.
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Inventory and stock: Review stock positions, product performance and inventory movement.
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Profitability: Examine margin performance and identify areas that warrant attention.
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Customer loyalty and behaviour: Explore customer activity and purchasing patterns.
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Discounts and promotions: Review promotional activity and its effect on performance.
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Staff and store performance: Compare results across locations and sales teams.
Additional reporting categories cover payments, returns and refunds, fraud detection, and colour analysis.
With ready-made widgets and interactive dashboards, teams can begin with relevant business information and investigate further as questions arise.


Connected to Your Apparel²¹ Environment
Apparel²¹ Intelligence builds on the operational data already held within Apparel²¹, bringing reporting and analysis closer to the systems your business uses every day.
For fashion businesses managing multiple stores, complex product ranges and changing inventory positions, this means working with business information from a connected reporting environment.
Instead of repeatedly exporting data into separate spreadsheets, teams can explore their sales and stock information through dashboards designed around everyday operational questions.
Apparel²¹ Intelligence extends the reporting experience within the wider Apparel²¹ ecosystem, helping businesses use the information already captured through their operations.
Learn more about Apparel²¹ Retail Management.
See Apparel²¹ Intelligence in Action
Explore how live dashboards and AI-assisted reporting can help your team monitor performance, investigate trends and make informed business decisions.
See Apparel²¹ Intelligence in action and discover how it works with your business data.
Already an Apparel²¹ customer? Speak with your Account Manager about accessing Apparel²¹ Intelligence. It requires Apparel²¹ version 2026.2 or later, and your Account Manager can talk you through the upgrade steps if you’re on an earlier version.

Frequently Asked Questions
What is Apparel²¹ Intelligence?
Apparel²¹ Intelligence is a web-based business intelligence and reporting solution that combines live Apparel²¹ data, interactive retail dashboards and an AI assistant. It helps fashion businesses monitor performance and investigate operational information through a single reporting environment.
How is Apparel²¹ Intelligence different from AP²¹ Insight?
Apparel²¹ Intelligence is the next generation of Apparel²¹ reporting and is intended to replace AP²¹ Insight. It introduces a new dashboard experience, ready-made reporting widgets and AI-assisted questions that help users explore their business data more easily.
Do I need to build reports to use Apparel²¹ Intelligence?
Not necessarily. Apparel²¹ Intelligence includes ready-made dashboards and widgets for common retail reporting needs. Users can also ask supported questions in plain English through the AI assistant to explore information without manually creating every report.
What information can Apparel²¹ Intelligence report on?
Current capabilities include retail trading and stock reporting, with dashboard widgets covering areas such as sales, inventory, profitability, customer behaviour, promotions and store performance. The information available depends on the data in your reporting environment.
Will more dashboards and features be added?
Yes. Apparel²¹ Intelligence is continually evolving, with new dashboards and capabilities added over time. Your Account Manager can tell you what’s currently available and what’s coming next.
How can I get started with Apparel²¹ Intelligence?
New prospects can request a demonstration to explore the platform. Existing Apparel²¹ customers can contact their Account Manager to discuss access, version requirements and the steps involved in adopting Apparel²¹ Intelligence.